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Peruvian designer Genaro Rivas delivered a standout performance at London Fashion Week SS25, showcasing his deeply personal and daring vision for the future of fashion. Known for blending heritage with modernity, Rivas once again captured the audience with a collection that fused the richness of Peruvian craftsmanship with a cutting-edge, avant-garde aesthetic. From the moment the first model stepped onto the runway, it was clear that Rivas was not afraid to push boundaries. The opening look, a bold fusion of geometric patterns and indigenous textiles, immediately set the tone for the collection: a celebration of Peruvian culture reinterpreted for the global stage. The designer's meticulous attention to detail was evident in every stitch, with vibrant colors and intricate weaves that honored traditional Andean techniques while feeling fresh and modern. Rivas' use of fabric was particularly striking. He worked with native Peruvian materials like alpaca wool and pima cotton, elevating them with unexpected textures and experimental silhouettes. One standout piece featured a flowing, asymmetrical gown crafted from woven alpaca fibers, paired with sharp, angular shoulders—a juxtaposition that embodied the tension between past and future that runs through his work. The fluidity of the materials was balanced by structured tailoring, creating a harmonious dialogue between soft and hard elements. The color palette of the SS25 collection was both daring and thoughtful, combining deep earthy tones with flashes of electric blues, vivid reds, and metallic accents. The interplay between these colors gave the collection an energy and dynamism that felt both rooted in tradition and unmistakably forward-looking. It was as if Rivas was using color to convey a narrative of cultural pride and global innovation, merging his Peruvian heritage with the avant-garde influences of London’s fashion scene. One of the key highlights of the show was the way Rivas incorporated traditional Peruvian motifs into his designs without veering into cliché. His nods to Incan symbolism were subtle, woven into the fabric rather than emblazoned across it. The craftsmanship behind each garment was a testament to his skill as a designer committed to authenticity, with every piece carrying the weight of its cultural significance while remaining wearable and contemporary. Accessories also played a prominent role in the collection. Models strutted down the runway with oversized, sculptural jewelry and dramatic, wide-brimmed hats—a clear homage to Peruvian folk traditions, but with a modern twist. The juxtaposition of these oversized, bold accessories with the sleek lines of the clothing created a striking visual contrast that left a lasting impression. Genaro Rivas also made a powerful statement about sustainability, a theme increasingly present in high fashion. His commitment to ethical production practices was reflected not only in his choice of eco-friendly materials but also in his approach to slow fashion—designing timeless pieces meant to be cherished and passed down rather than discarded after a season. The show concluded with a dramatic final look: a flowing black cape adorned with gold accents, a stunning representation of Rivas’ mastery of blending tradition with innovation. It was a fitting end to a collection that felt both monumental and intimate, personal and universal. In a season marked by bold experimentation, Genaro Rivas’ SS25 collection stood out for its ability to seamlessly integrate cultural heritage with high fashion’s avant-garde edge. His designs told a story of pride, resilience, and innovation, securing his place as a designer with a global voice and a unique vision. London Fashion Week has seen many highlights, but Rivas’ ability to transcend borders—both geographically and stylistically—makes his collection one of the most memorable of the season.
Thus is the season of joy.... I've been waiting to publish this for quite a few weeks...
I discover the gorgeous designs from Kristina Fidelskaya on my adventures from the last fashion season. She had a show at the latest Paris SS18 and from what I could see was pretty amazing. I haven't met Kristina in person, but if her designs can make the designer become closer to the public, then I'm sure I would enjoy her company. Her instagram is already quite a trip to inspiration, to me seeking inspo for special ocassions: think about a trip to positano sort of... very lady like, extremely elegant. She was kind to reply to my Q&A. I hope you enjoy finding details about her and the process for her creations as much as I did! 
What are your origins as a designer? What was the anecdote that made you think about starting a career as a designer?
I have always loved clothes and fashion from a young age. I used to watch as my mother created clothes for us as children and I was inspired by the creative process. What were the particular challenges you encountered when starting the brand? It is always a potential challenge in such a creative environment, ensuring each collection is received well and the vision and inspiration is understood. How did you manage to combine your business, the creative process with being a mum? A have a huge support from my family who are proud of my achievements and encourage and guide where relevant. My children, particularly find it all so exciting! Do you have role models, masters of design or any other artist that you admire? I would love to see my dresses on Amal Clooney! How do you understand the fashion industry in terms of consumers, influencers and the volatile landscape of Social Media? Social media is powerful but exciting and ever-changing which allows the brand to showcase behind-the-scenes content and live footage from shoots, for example; providing our followers and fans with a real understanding of the brand and the process of creating a collection. Tell us a bit more about the upcoming collection, how a new idea starts: ie a concept, an image, an experience, a memory? The SS18 collection is inspired by the 2012 British romantic film, W.E The collection allows women to appreciate the strength and elegance of femininity in true Kristina Fidelskaya fashion. Fashion, art, design, film and photography – the whole creative ethos unites for this collection, in particular references and inspiration from the Brutalist, modernist architecture.
What can you say about the fashion industry in Europe, particularly when it comes to women clothing?
I love the European fashion culture and I have a soft spot for Paris, this is where we presented our SS18 Anima collection off schedule a few months ago – it was a proud moment! How would you describe the people that work with you in your studio if anyone else beside you? If not how do you manage the workload? I design and envision all collections, of course there is a team behind me supporting and offering input, opinion and expertise. Team work makes all the difference!
What do you consider the challenges of the fashion landscape when it comes to Business and Marketing?
I see this as a positive and not a challenge, building a business involves marketing and ensuring your product and brand is perceived in the best, most accurate way. How would you describe the sense of what you do in one word? Passion
My lovelies I highly recommend the video from the show, it is very much enjoyable!
Mardi has a beautiful voice, I'm highlighting this because I had the opportunity to spoke over the phone about her career as a designer.
Originally from Tasmania, she started early on working on the craft of becoming a shoe maker. In 2014 She completed a Masters degree in Footwear and Accessories from Italy. Her origins are translated into her designs as well as her recurrent dreams, both elements are a key part of her creative process. Go on take a look at her web and social medias spaces, it is a very pleasent visual experience Mardi Price FACEBOOK INSTAGRAM There is a certain je n'ais se quoi to what she does, is attractive and sexy as well as delicate and experimental, as I perceive it.
Looking at the designs you can immerse in her own personal world, a details I find appealing and very interesting.
Symbols that tell stories, using mostly aborigine imaginary, creating a unique aesthetic that evolves with every new collection but keeping a tone and a certain wink for timeless items.
From harnesses to turbans and leg spatsies (a beautiful and incredible delicate version of the type of classic footwear accessory for outdoor that covers the instep and the ankle), you can find pieces that are delicate and REBELLIOUS at the same time. Actually I have found myself creating a full fledged outfit only with Mardi's creations...
I found very interesting as well, from the business perspective that she is currently working solely in direct sales (no stockists here) which can be really good as a customer you can engage directly with the designer, that is a really BIG plus in my checklist.
Now she is based in East London, where she has her studio.www.mardiprice.com 
Zynni Cashmere was created by Qing Hua. She is originally from China. She dedicated many years of her life to become a professional dancer, now how six years of classical training in Chinese dance translate vis-à-vis a designer of luxury cashmere garments?. In 2014 she finished a degree al London Fashion college where she specialized in knitwear. She found in cashmere the perfect material to create garments that express style / luxury.
Her brand evolved when she moved to US where eventually the production of a season was speed up by working with a dedicated factory in China. Currently her designs are seasonal as well as bespoke where she caters for specific customers requests in a short timeframe. Her 2018 collection evolved around the topics of functional, wearable and chic items. While talking to her, she mentioned that someone once asked her why she didn´t wear her own designs and her reply was that in order to create she needs to interact with the idea of someone else, bringing as well her own experience as a dancer and her own knowledge of body and extreme movements, as the ones you have with classical dancing, create an atmosphere where her designs come to life. 
When I did enquiry about the manufacture process, I was so please to have an insightfull description: Zynni Cashmere has a factory in Guangdong, China, with design and Quality Control center. Its production capacity is 100,000 pieces a year but they are also positioned so that the brand can effectively take smaller orders such as 10-20 pieces a time with different designs. All of Zynni Cashmere materials are from Inner Mongolia, where the harsh weather and vast grassland produces the best cashmere, of these some we choose no dye cashmere for their natural quality.
NO dye cashmere this is an particularly interesting technique, it's Eco-friendly and the possibilities are fantastic http://zynnicashmere.com/
While browsing across her designs, I know some readers might be upset about it, but it reminds me a lot of the early works done by Gabrielle Chanel and the way she use jersey to create amazing garments...
Qing Hua loves cashmere not only as a material but also as a blank canvas for specialised design where textures, paterns and colours come to life. I found myself wanting to explore more about the material and the possibilities for my personal style, I never paid too much attention to it, until I came across Zynni Cashmere!
I urge you to explore the new collection and mix and match the many pieces it has incredible possibilities.
One last word about the designer, Qing currently resides in the Northern Virginia with her husband and two 5 years old twin boys, Anthony and Matthew.
I've been pondering about this designer for quite some time. Public interest never seems to be diminished, as she is so prolific and mysterious at the same time.
What would I ask to #ReiKawakubo the mother, power and spirit behind @commedesgarcons and @doverstreetmarketlondon (not that I will ever have the opportunity...) It would be something like: How you envision the next collection will be better than the past ones? For all the designers I admire, they are very focus and obsessed people who work day and night moving forward with their work, and that work flows seemingly into their life and routine. And they never seemed content with what they finished, the quest for perfection and answers is eternal. I think there lies they that makes them genious. For a really interesting read go to "6 Life Lessons From Rei Kawakubo" by #LynnYaeger in Vogue As well as the 1995 this text from #PaulSmith in Dazed Magazine I discover the amazing creations on Instagram... Felt immediately attracted and went deep on the research... Luxury + UNIQUE + Handmade bags, say no more. I wanted all the details I could get, and was very lucky I did! I wrote to the creative duo, who have the studio near Amsterdam, and voilà behold the lengthy and meaty post. For all you luxury bag lovers, who crave uniqueness. Their motto is "Life is too short to wear boring bags" and I couldn't agree more. If you are in for a treat you can have a great insight of the brand, the creative and handmade construction process as well. I can't recommend enough for you to go and check the website! All the bags can be personalized as per your desire, for me that just add the cream at the top. franc-hanz.com Honestly considering the quality and all the factors such as UNIQUENESS, then I think these are really inexpensive and worth every penny!
You can have a sneak peek at the complete process, I have created a playlist on You Tube... But don't go just yet, below the full interview! Besides having two different origins, Franc as a saddler and Hanz as a designer. They have both become entrepreneurs in a vast and rather complicated Industry, such as Luxury goods, specifically focus on accessories. What was the anecdote that brought you together as a creative team? Being partners for a long time, we found out that working together meant we could achieve so much more than when working alone. Working alone leads to a tunnel vision. Franc needed a breakthrough in his creative mind. Hanz, with a completely different background, character and experience proved to be the most critical, detailed observer, Franc had ever encountered. Opening our minds for the other’s disciplines, experiences, and developments created the synergy that leaded to a range of first-class design and creations. As a start-up in the luxury goods landscape... We had many, many challenges. Basically: we had to row against the flow. In a very early stage we decided we didn’t want to have any investor at all, so we could focus on our goal to make bags of an absolute uncompromised quality, without interference. This choice meant that we had to take the long road as for us this was the only way. It took a great deal of time and lots of money (to our last penny). Next to that the most difficult part was to cope with all the critiques from everyone; defending ourselves and explaining them why we had set our goals this high (exclusiveness, highest quality and obviously “expensive” bags). But the more hesitant the people were, the more determined and inspired we got and after the 100th person telling us we should go for fast successes, we were more determined than ever. We have to admit it is difficult to stick to what you believe, especially when there are so many shortcuts available, but in the end, it is all worth it. To conclude that we had overcome all the critiques, that we didn’t settle for less and that we have surpassed our expectations with the produced quality bags. Role models We admire every individual who have a goal in life and is determined not to take any shortcuts. We certainly have people in music, sports and art who inspire us. But for our particular type of art (our bags), we aim to be different than anyone else. We want to create more technical advanced designs, use more advanced saddler techniques, use the best materials, create more value for our customers and most of all we don’t want to be a marketing based brand, but a first-class product brand. The fashion industry in terms of consumers, influencers and the volatile landscape of Social Media Being high-end bag creators, we experience the fashion industry is changing. There is a large and growing group of consumers who have passed their A-brand phase, and are looking for something more exclusive, which is not mass produced, and which can be adapted to their personal taste. This creates a niche market. Especially younger generations are definitely much less interested in famous labels and are searching for something unique in all these marketing based hyped up, fast products. We did not use any influencers so far. It is very difficult to stick to your creations when one is diving in fast marketing based solutions. We much rather take the long road to establish our brand based on meticulously handmade quality, and until then being the best kept secret for those who know. We use Instagram a lot, and we really appreciate the close connection to people all over the world, and their input and ideas and last but not least to find our customers. We feel using Social Media as an unparalleled possibility to get to know our customers better. For marketing purposes, we are however still aiming to be a first-class quality product brand, and hope we will never be dependent on fast marketing. Ignite a new idea starts: a concept, an image, an experience, a memory... We remember each and every bag that leaves our company. There is so much handwork in just one bag. It normally takes three weeks to finish a bag, so when a bag leaves our company we feel a connection to it. Our inspiration comes from our own personal experiences, day to day life, objects, and situations with a strong preference for nature and natural beauty. Being influenced by horses and horseback riding and the background as a saddler there will always be some kind of equine influence. We really love and get inspired by customer input! We try to use customer experiences and ideas creating new products. First, we elaborate all these ideas in designs and then elaborate whether the design fits in our collection and whether they satisfy our quality standards. We want to create hand-made products which will endure and cannot be copied in a mass-production. We pride ourselves that there are no bags out there that are this difficult to reproduce. We never do trends, never use standard patterns, and we never make something that’s already there. We try not to allow fashion trends into our designs as we want to stand out. We always design from scratch, that means we rethink every single part of a bag: closing mechanisms, lining, shoulder bands etc. Naturally we start by drawing a few ideas on paper. After the designs have been drawn, we create a few prototypes, and sometimes, if we are not satisfied, we create a few more, because we never compromise in our aim for perfection. There is something enchanting about a bag when you know how much work has to be done to finish every single part, and that it has been made solely for you with passion, craftsmanship and dedication. Each bag is unique and customisable. Does that bring more work? Why have you incorporated this into the process and the buyer experience? When starting our brand, we had one goal: make outstanding and uncompromised creations. We keep production of every single part in our own hands and bring the complete process of our own creations to our audience. This meant not only more work (as we cannot work in advance, everything is made on request), it meant a completely different road than other high end bagmakers. Making everything customisable is another way to add more authenticity to our creations and to make our brand more exclusive and unique. Besides, making everything by hand allows us to adapt the bag to the wishes of the customer, as long as it stays within the boundaries of our design. How to manage the workload We currently are only with the two of us, with sometimes someone helping us out with some basic things. Thus far we have done everything ourselves; from building the website to designing and producing the bags to taking all the photos of our bags for marketing purposes. There wasn’t a single task that didn’t rest on our shoulders. It was a crazy time, one which we probably don’t want to repeat again. For now, every bag is still exclusively made by ourselves (Franc & Hanz). The skills to make these bags are absolutely rare, so in case we need to expand our company with personnel, we will have to educate our potential new employees thoroughly. Our bags are made as haute couture. Creating quality on this level takes a lot of effort and as we want to ensure this level of quality every single bag will always pass through our hands before it leaves the company. This might also mean that in the (near) future we will have to imply a waiting list for our creations. Challenges of the fashion landscape when it comes to Business and Marketing It is difficult to stay true to yourself and your brand especially in business and marketing in the fashion landscape. It is so easy to get lost, and exchange that what is basically us and our goals for money and fast sales. We are sorry for all the superior brands out there who traded their potentially high-quality production company for a mass-production marketing company with bookkeepers and shareholders to show them the way. For all the new start-ups out there: don’t go for second best, nothing beats a first-class product: here is your niche market. When you stay true to yourself success will come naturally (but with a lot of work). The essence of what you do in one word... Art I was desperately looking for a yellow tartan bag for a post I'm writing and came across a lot of different bags in a wide range of designs, materials and textures. Although I was very focused on the tartan yellow item, something got me distracted, a beautiful embroiled handbag, so I made a note of the name of the designer to come back later.  And I'm so happy I did went back for a second look. I felt for all of them. Mariia Dovghenko, the designer is super talented, one of those designers to watch, there's craft and art to what she does. The detail of every design, of every image neatly crafted into the bag is just so wonderful and it takes me back to my mother's taste so it gives me an extra special feeling. I knew language and distance could be an issue, neither of us is native English speaker and I'm based near London, she is in Kiev, but I threw myself into it, and contacted her. She is super kind and her work for handmade bags is beautiful. I'm super pleased to find out that she started her career as a shoemaker and that she will be launching a new line for embroiled shoes... Heaven on earth.   If there is anything that makes me instantly happy when thinking about fashion that would be first: vintage findings and second handmade pieces. Both are so special for anyone who loves fashion as an art. You should really check her Instagram and Etsy Shop, the items a luxurious but super affordable. How did Mariia started as a designer... My origin as a designer is in that fact that every stage of production of my bags is handmade and they are made with love. I start to think about making a career of designer after my first baby was born. Before that I was working as a shoe designer, my hobby and passion was embroidery. So I decide to make not only beautiful pictures with embroidery but the bags to. And the next level of my career will be shoes with embroidery. Highlighting the challenges My biggest challenge was that I started to work at domestic sewing machine on which I couldn’t sew leather on high quality because it was made for sewing fabric. And after I bought industrial sewing machine for leather I can realize almost all my creative ambitions. The role models and muses I like works of Dolce&Gabbana very much, they use o lot of embroidery at their models. I also like pictures of Gustav Klimt. Social Media and Fashion Industry People are often under the influence of trends that designers impose them. But it’s important to keep your own origin style.   How a concepts sees the light The new idea starts from embroidery. When I see embroidery I decide in what model of bag it will be better looking. The fashion industry in Ukraine The fashion industry of bags in Ukraine is raising nowadays. There are many new designers and Brands. The buyer experience Usually I’m making bag for particular client. Because I make design and sew bags myself it’s easy for me to change the parameters of the bag to satisfy my client’s needs.   Who else work with you, is it a family project? The people who work with me are my children Anna-Maria (4 years) and Roman (2 years). J, my husband also helps me. But to tell the truth I don’t have enough time to realize all my plans. On Business and Marketing My biggest challenge is difficulties in promotion the Brand. The essence of what you do Self-realization.  Last September I had the opportunity to attend to one day of Paris Fashion Week invited by Oxford Fashion Studio Last minutes changes at work and had to stay in UK, but I was not going to let that put me down and set myself to research as much as I could about the designers on the runway for the show. And so I came across AREVIR Fashions by C’Asia Addison.  She is quite an inspiring lady. Starting her brand from scratch and coming from a different background, has achieved great progress in little time! I'm particularly attracted by her idea of marring elegance with comfort. About the beginnings I started designing because of my daughter. She was born early and super tiny. Smaller than preemie clothes. While on bed rest in the hospital I learned how to crochet and was making hat's for the Necu unit. The nurses told me to take designing as a career. So I followed their advice and did so. A word on challenges Challenges were trying to figure out what my niche is. While being a New Yorker there are many designers with different styles and technique that they hone for themself. So I tried to figure out how can I be different yet unique enough to stand out. One dilemma I kept meet was my client say they with they go to the store and get something that actually fits them. This the idea of custom fits and custom made came about. Any role models? I admire Elie Saab. He's a self taught designer like myself and I love how his designs accentuates the woman figure. He found his niche and owned it. The Fashion Industry... I am still learning the fundamentals and terms of the fashion world. It is a vast world compare to what I am use to. However I have been using social media to capture the attention of different people of the world. Who admire my craft and weigh in their opinions. I love saying "world domination one garment at a time" its my mantra. The collection at PFW I am a huge nerd and love anime. Growing up I loved the show Sailor Moon. So the concept was my version of Queen Serenity who sacrificed her life to save her family and the world watching over the Sailor Scouts coming into their own person. Each scout had their own trials they faced. But through friendship and finding their own strength they were able to come into their own and own it. (Sorry nerd mode) so with this collection Serenity Glaze showed that concept. My experience was awesome. More surreal than anything. My Goal when started my business was to be in Paris by my 5th year. However I made it in 3 years so I am just honored and so excited close to no words would truly express my emotions The creative process •Each piece was a process from planning to construction. I wanted to accentuate comfort confidence. When a person is comfortable within what they are wearing they express a confidence without realizing it. It's really an awesome sight to witness. So with strech fabric that forms to the body like second skin yet give the mobility of freedom. Gives a relaxed form while being high end. One woman band At the moment it's only me. I handle my work load by adjusting my deadlines and communicating to my clients that custom made items are not to be rushed. Elegance and comfortable I work with high end stretch materials that I custom make to fit my clients specific measurements. I try to amplify each client uniqueness. We are all made different and have different attributes so why not flaunt what you have and express your uniqueness. What's on the near future? Expansion. I custom make each garment and it's the only original. My client alone would have the original and who never have to concern themselves of having a copy made. The esence in one word Eclectic Leanne Claxton Leanne was the very first designer I dared to talk to on my first day at London Fashion Week. The colorful variety of the printed silk that form all sorts of scarves is a dreamy vision. She is an artist by trade and comes from Lancashire, the land of cotton mills and she is cleared well influenced by that. Every scarf has a beautiful design and are heaven to touch. Is worth mentioning that as an accessory the possibilities are endless, I particularly like the idea of mixing a scarf with a bag for an extra color boost. See for yourselves and check her website for more colorful printed inspo: http://www.leanneclaxton.com/ There is no secret that my background is in film production, or at least that's what the three Masters I did say so. Fashion Industry and designers have always been an absolute mistery behind a veil. So when I had the first opportunity to talk and see with my very own eyes the show for the SS18 that Pam Hogg brought to London Fashion Week, a waterfall of feelings invade me: I'm grateful for the opportunity, super excited and after the show I was left mesmerised and extremely happy. The mixture between tremendous excitment and a deep sense of outta place/intruder invaded me. I haven't overcome the feeling, not sure I will ever do.  PAM HOGG, was awarded a honorary doctorate by the Glasgow University, in 2016, for her contribution to fashion, becoming Dr Hogg. The London Fashion Week website describes her as " self taught in fashion" that single detail makes me even more intrigued about her processes, both mental (creativity) and physical (how does she manages the workload? Music and film are no strangers to her either, she is a multifaceted artist and with over 30 years of experience, she is so approachable and delightful. According to Wikipedia "her first fashion collection was in 1981. She was, one of the new wave of designers who emerged at the beginning of the 1980s in London. Hogg first sold her designs at Hyper Hyper in London's Kensington and later from her own shop in Newburgh Street, always refusing to ‘sell out’ to the mainstream fashion industry. Her collections bore names such as Psychedelic Jungle (1981), Warrior Queen (1989), Best Dressed Chicken in Town, And God Created Woman and Wild Wild Women of the West." Also the Vintage Fashion Guild has some interesting bits about Hogg "Her clothes are typically tight, loud, and fetish-influenced and are always inspired by the current club scene — her influences have been drawn from punk, the ‘blitz’ scene and, later, acid house. Her collections were always inventively named, from 1981’s Psychedelic Jungle to 1989’s Warrior Queen and including ‘Best Dressed Chicken in Town’, ‘And God Created Woman’ and ‘Wild Wild Women of the West’. Pam continues to design and is also the lead singer in a group named ‘Doll’." COURAGE – Pam Hoggs AW14From the experience of being directly exposed to her creations I believe the classic battle of conceptual art versus technical proficiency is no more, because it finds on the realm of a designer such as Pam Hogg, both work and creativity, the ultimate fire where both concepts melt into one. After decades of being part of the fashion ecosystem, even leaving it and coming back, she has prove herself worth it with incredible talent and an easy going approach. Her designs evolve and develop but the is always extremely wild and naive about them at the same time. Pastel colours soft textures running along with bright fabrics tight to the body.as if she was exploring the human and female complexity in parallel. INNOCENCE – Pam Hoggs SS18After the show, I was so impressed that decided to inmerse myself into methodically research this woman creator, this designer. And bringing my skills as producer, I dare to send her some questions for a mini interview.
On a personal note, if anything, I wish Pam Hogg would find the support to take her brand into yet another level. She so deserves it. Me: Who is Pam? How did your journey within the Fashion Industry begun and when? Could you describe the exact moment when you knew this industry was a vehicle for expressing yourself? Pam: I never knew until i was part of it, Id been making clothes for myself since I was six years old, it just came naturally. It was when i had to dress up to get into Blitz, the best club in London at beginning of the 80s with Steve Strange's strict door policy, that my entering the fashion world began. It was purely because everyone wanted to buy what i was wearing, it went from there, it wasn't at all planned. Me: What where the particular challenges you encountered when starting your career? Pam: It was fairly easy from the start. I emerged just as everyone especially the Americans craved something new and they came with loads of money to buy up everything innovative they could get their hands on. My first collections sold in Joseph Harrods Harvey Nichols Bloomingdale and Bendals and numerous small boutiques around the world. Shop rents were very affordable so i rented one on Newburgh st in Soho and about 6 months later Gaultier opened one at the end of the street. Fashion was exciting and thriving in the 80s Me: Do you have role models, masters of design or any other artist that you admire? Pam: I dont have role models but many I admire including Azadine alia, Theiry Muglar and Montana. Me: How do you understand the fashion industry in terms of consumers, influencers and the volatile landscape of Social Media? Pam: Im quite an outsider in this field as i dont buy or read magazines. I design by feeling, its a more intuitive approach. Me: Tell us a bit more about this season collection, how it started: ie a concept, an image, an experience, a memory? Pam: the title is INNOCENCE, which can be rare these days as in this climate of war the young who generally inhabit the world of innocence are stripped of it before they have a chance. Once I have my Title it sets the mood, then i let the abundance of ideas in my head take over. My only restriction is the fabrics that im able to acquire and the time I have to make everything. Me: Do you believe or are interested in the "agender" concept when it comes to fashion? If so, why? Pam: I don't feel any connection to that at all. Me: How would you describe the people that works with you in your studio? Pam: I work alone as I have no finances to employ. Me: What do you consider the challenges of the fashion landscape when it comes to Business and Marketing? Pam: My main challenge is finding a backer who will see my potential and recognise that my abundance of ideas can easily be streamlined into desirable sellable products. Me: How would you describe the science of what you do in one word? Pam: Intuition. Highly recomend, for your own aesthetic pleasure dear reader, to follow her instagram: @pamhoggfashion and her know more about her here: pamhogg.com |
