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Thus is the season of joy.... I've been waiting to publish this for quite a few weeks...
I discover the gorgeous designs from Kristina Fidelskaya on my adventures from the last fashion season. She had a show at the latest Paris SS18 and from what I could see was pretty amazing. I haven't met Kristina in person, but if her designs can make the designer become closer to the public, then I'm sure I would enjoy her company. Her instagram is already quite a trip to inspiration, to me seeking inspo for special ocassions: think about a trip to positano sort of... very lady like, extremely elegant. She was kind to reply to my Q&A. I hope you enjoy finding details about her and the process for her creations as much as I did! 
What are your origins as a designer? What was the anecdote that made you think about starting a career as a designer?
I have always loved clothes and fashion from a young age. I used to watch as my mother created clothes for us as children and I was inspired by the creative process. What were the particular challenges you encountered when starting the brand? It is always a potential challenge in such a creative environment, ensuring each collection is received well and the vision and inspiration is understood. How did you manage to combine your business, the creative process with being a mum? A have a huge support from my family who are proud of my achievements and encourage and guide where relevant. My children, particularly find it all so exciting! Do you have role models, masters of design or any other artist that you admire? I would love to see my dresses on Amal Clooney! How do you understand the fashion industry in terms of consumers, influencers and the volatile landscape of Social Media? Social media is powerful but exciting and ever-changing which allows the brand to showcase behind-the-scenes content and live footage from shoots, for example; providing our followers and fans with a real understanding of the brand and the process of creating a collection. Tell us a bit more about the upcoming collection, how a new idea starts: ie a concept, an image, an experience, a memory? The SS18 collection is inspired by the 2012 British romantic film, W.E The collection allows women to appreciate the strength and elegance of femininity in true Kristina Fidelskaya fashion. Fashion, art, design, film and photography – the whole creative ethos unites for this collection, in particular references and inspiration from the Brutalist, modernist architecture.
What can you say about the fashion industry in Europe, particularly when it comes to women clothing?
I love the European fashion culture and I have a soft spot for Paris, this is where we presented our SS18 Anima collection off schedule a few months ago – it was a proud moment! How would you describe the people that work with you in your studio if anyone else beside you? If not how do you manage the workload? I design and envision all collections, of course there is a team behind me supporting and offering input, opinion and expertise. Team work makes all the difference!
What do you consider the challenges of the fashion landscape when it comes to Business and Marketing?
I see this as a positive and not a challenge, building a business involves marketing and ensuring your product and brand is perceived in the best, most accurate way. How would you describe the sense of what you do in one word? Passion
My lovelies I highly recommend the video from the show, it is very much enjoyable!
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