Last September I had the opportunity to attend to one day of Paris Fashion Week invited by Oxford Fashion Studio
Last minutes changes at work and had to stay in UK, but I was not going to let that put me down and set myself to research as much as I could about the designers on the runway for the show. And so I came across AREVIR Fashions by C’Asia Addison.
She is quite an inspiring lady. Starting her brand from scratch and coming from a different background, has achieved great progress in little time! I'm particularly attracted by her idea of marring elegance with comfort.
About the beginnings
I started designing because of my daughter. She was born early and super tiny. Smaller than preemie clothes. While on bed rest in the hospital I learned how to crochet and was making hat's for the Necu unit. The nurses told me to take designing as a career. So I followed their advice and did so.
A word on challenges
Challenges were trying to figure out what my niche is. While being a New Yorker there are many designers with different styles and technique that they hone for themself. So I tried to figure out how can I be different yet unique enough to stand out.
One dilemma I kept meet was my client say they with they go to the store and get something that actually fits them.
This the idea of custom fits and custom made came about.
Any role models?
I admire Elie Saab. He's a self taught designer like myself and I love how his designs accentuates the woman figure.
He found his niche and owned it.
The Fashion Industry...
I am still learning the fundamentals and terms of the fashion world. It is a vast world compare to what I am use to. However I have been using social media to capture the attention of different people of the world. Who admire my craft and weigh in their opinions. I love saying "world domination one garment at a time" its my mantra.
The collection at PFW
I am a huge nerd and love anime. Growing up I loved the show Sailor Moon. So the concept was my version of Queen Serenity who sacrificed her life to save her family and the world watching over the Sailor Scouts coming into their own person. Each scout had their own trials they faced. But through friendship and finding their own strength they were able to come into their own and own it. (Sorry nerd mode) so with this collection Serenity Glaze showed that concept.
My experience was awesome. More surreal than anything. My Goal when started my business was to be in Paris by my 5th year. However I made it in 3 years so I am just honored and so excited close to no words would truly express my emotions
The creative process
•Each piece was a process from planning to construction. I wanted to accentuate comfort confidence. When a person is comfortable within what they are wearing they express a confidence without realizing it. It's really an awesome sight to witness.
So with strech fabric that forms to the body like second skin yet give the mobility of freedom. Gives a relaxed form while being high end.
One woman band
At the moment it's only me. I handle my work load by adjusting my deadlines and communicating to my clients that custom made items are not to be rushed.
Elegance and comfortable
I work with high end stretch materials that I custom make to fit my clients specific measurements. I try to amplify each client uniqueness.
We are all made different and have different attributes so why not flaunt what you have and express your uniqueness.
What's on the near future?
I custom make each garment and it's the only original. My client alone would have the original and who never have to concern themselves of having a copy made.
The esence in one word